GDPR (General Data Protection Regulation) is a regulation in EU law on data protection and privacy for all individual citizens of the European Union (EU) and the European Economic Area (EEA). GDPR also addresses the transfer of personal data outside the EU and EEA areas.
In relation to Google AdSense, GDPR applies to how data about individuals is collected and used. If you use Google AdSense on your website, you have to adhere to GDPR regulations for EU visitors. This means you have to inform users about the cookies your site uses and you will need their consent to collect and use their data.
Google has made changes to its ad technology providers to comply with GDPR, and website owners must now use a consent management platform. It allows visitors to give or withhold their consent for use of their data for different purposes, such as personalized ad serving.
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